Hey there! I’m a creative marketing nerd specializing in brand messaging, website development, course development, email campaigns, and consulting for small businesses.
If you’re an overwhelmed business owner, stop trying to juggle everything. I’m here for you and happy to help. Let’s take the stress out of marketing and bring your vision to life!
What I Do
Over the past 16 years, I’ve worked with multiple large and small clients, performing marketing services tailored to each client’s needs.
That means I can do the following for you:
- Audit and assess your marketing plan
- Design and build your online course or program
- Build your website
- Write, upload and format your web content
- Craft your social media plan and content
- Craft your email / newsletter plan and content
- Ghostwrite your book, workbook, articles or posts to establish your authority in the field
- Build your online community
- SEO optimize your site
I enjoy learning the intricacies of new businesses and doing the behind-the-scenes work necessary for success.
Who My Clients Are
Small Business Owners
Approximately half of my clients are small business owners who needed to establish themselves as experts in their field as they launched or scaled their business through an online course and/or book and workbook. The following are examples of some of my previous clients:
- A doctor who parlayed her knowledge about dementia and geriatrics into a 90-day cognitive health program delivered via a HIPAA-compliant app.
- An executive coach who became a high-demand keynote speaker and creator of three popular online courses on reinvention and overcoming burnout.
- A therapist now receiving passive income from a course and books based on her expertise in affair recovery.
- A food manufacturing veteran who launched a national consultancy.
- An estate lawyer who partnered with a technical wiz to create online estate planning tools.
- A plumber who expanded into disaster recovery.
- A chiropractor who expanded into acupuncture and high tech health services.
- A childcare provider who opened her first commercial daycare center.
- A basketball coach who used her experience to launch a life coach career.
Colleges and Universities
One of my primary clients for the past decade has been Verified Studios, a higher ed marketing agency. Two years ago, I was invited to become a partner in the company. Thanks to this experience, I have an exceptionally deep understanding of higher ed marketing, which informs my marketing strategy for small businesses. I’ve written marketing copy for and migrated content for several colleges and universities, including but not limited to: NC State University, UNC Chapel Hill, Duke University, Appalachian State University, Wake Forest University, Pfeiffer University, and Durham Tech Community College.
One of my projects for UNC Chapel Hill was to update and migrate an online business course to a new custom learning management system (LMS).
What Can You Expect?
In a nutshell: Personal, enthusiastic attention. Work done in record time, with exceptional proficiency. If you’re looking for a jetpack to rapid-launch your business, I’m here for you.
Here’s what we’ll do:
- First, we’ll have a kickoff call, during which we’ll establish a foundational understanding of your business and goals.
- Next, I’ll perform discovery. Materials review. Web presence assessment. High level competitive research.
- Then we’ll establish a plan together, identifying what steps you need to take, and how and when. If there are capability gaps, I’ll find contractors to fill the void.
- You can expect daily communication, meticulous documentation of time investment, and regular check-ins to ensure everything is done to your expectations.
I’m quick and creative. Fast and prolific. My work is well-researched and error-free.
Ready to work together? I look forward to making your business shine.